The Rainbow Cookie™ has achieved iconic status in Richmond and beyond for its soft and buttery flavor and distinct red, green and yellow colors. As they have been for years, these bite-sized treats are made from scratch, by hand, at the Ukrop’s bakery. Just as it was in our super market days, every child that visits Ukrop’s Market Hall is entitled to a free rainbow cookie. We aim to continue passing down this special tradition for many generations to come.