Important Christmas ordering details can be found here. Final day for shipped products is 12/10. Order early!

The World’s Most Perfect Roll. A true Southerner knows a meal isn’t complete without the roll. For many families, that’s an original White House Roll® – a baked, uniquely soft and fluffy roll that is topped off with a tiny dusting of flour. From their start as a home-baked experiment at the Ukrop’s company picnic in 1986, White House Rolls have become a part of plates nationwide.

Visit us at the Ukrop's Market Hall

We welcome our loyal fans and new friends to experience the next chapter of the Ukrop’s story. It’s always a pleasure to serve you.

Visit Ukrop’s Market Hall