Thanksgiving online ordering opens on 10/1!

The World’s Most Perfect Roll! A baked, uniquely soft and fluffy roll that is topped off with a tiny dusting of flour. From their start as a home-baked experiment at the Ukrop’s company picnic in 1986, White House Rolls have become a part of plates nationwide.

Show us how you roll! We’ll use your responses to help keep our “Ways to Enjoy a White House Roll®” list up to date, and potentially for other fun content!

In 2026 White House Rolls® celebrated their 40th birthday. To mark the occasion (with the input of our loyal food fans), we developed a refreshed list of the 40 best ways to enjoy this one-of-a-kind roll.


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We welcome our loyal fans and new friends to experience the next chapter of the Ukrop’s story. It’s always a pleasure to serve you.

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